Sunday 28 April 2013

Zords - Hollywood

Who doesn't love a bit of synth, right? Oh... you don't? Well, you're wrong.

Describing themselves as, "two brothers and a friend [who] found themselves in a basement filled with old synthesizers and some guitars and figured something had to be done about it," Ontario-based electro-rock band Zords have just released their second song. With an electronic drum-loop and minimal guitar providing the beat and a slowly pulsating synth drone giving the track a wider sound, 'Hollywood' succeeds at stepping into the light a little more eagerly than its somewhat darker predecessor 'Dungeon Master'.

Whether literal or metaphorical in meaning, 'Hollywood's lyrical story remains the same with a tale of lost hope and diminishing faith when once the dreams were ambitious.

"All you wanted was to make it big
Now your dreams have flown out to the sea"

With obvious nods to some great 1980s synthpop whilst keeping themselves away from plainly replicating what others have done before, 'Hollywood' shows that Zords have much more to share with us.


"I turned the volume up to 10 and I hit one chord, and I said, I'm in love." - Ace Frehley

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