The US have had the music service for a year now, but today is Europe's first chance. Is Google doing anything different, or special, to encourage users away from iTunes and Amazon's MP3 service? Personally, the most interesting aspect is the new cloud feature which lets you to store up to 20,000 songs online, allowing you to stream them to a device wherever you are. Significantly, this is a free service. I believe Apple grants a very small number of files (250?) before it requires you to start paying a subscription, or certainly limits you to songs that have been bought through iTunes. Admittedly, it is very rare that I think to myself, "I wish I could access all my music right now" since I do have an mp3 player with significant storage space. But I can see how Google's cloud service could be useful to many, particularly with the higher number of files allowed for free.
For many I suppose, the key question is how they compare price-wise. And there's not an awful lot in it, although it depends on how you like to buy your music. For instance, here's a couple of recent albums and a couple of 'classic' albums:
Take Me Home: Yearbook Edition
by One Direction
by One Direction
iTunes: £10.99 or 0.99/track
Google: £7.99 or 0.79/track
18 Months
by Calvin Harris
iTunes: £7.99 or 0.99/track
Google: £7.99 or 0.79/track
Off The Wall: Special Edition
by Michael Jackson
iTunes: £6.99 or 0.99/track
Google: £4.99 or 0.99/track
Pet Sounds (mono/stereo edition)
by The Beach Boys
iTunes: £6.99 or 0.99/track
Google: £4.99 or £1.29/track
For the most part, things are fairly equal. Sometimes Google wins over iTunes, and sometimes iTunes comes out on top. Occasionally, Google throws up some per-track prices that are questionable yet counters this with a cheaper album price - and it does seem that, generally, Google is trying to encourage a full album purchase rather than single tracks. However, if you were restricted to just using one service for your device, I don't think there would be much to sway your vote either way. Google has kept itself in line with the competitors, knowing that a price war would only end up damaging everyone, but perhaps the cloud service might be a deciding vote for some people.
"Music is the prayer the heart sings"